|
Chapter |
| Part One – An Introduction to Air Transportation |
|
| The Airline Industry: Trends, Challenges and Strategies |
1 |
| Aviation: An Overview |
2 |
| Historical Perspective |
3 |
| Air Transportation: Regulators and Associations |
4 |
| The General Aviation Industry |
5 |
| Part Two – Structure and Economics of the Airlines |
|
| The Airline Industry |
6 |
| Economic Characteristics of the Airlines |
7 |
| Part Three – Managerial Aspects of Airlines |
|
| Airline Management and Organization |
8 |
| Forecasting Methods |
9 |
| Airline Passenger Marketing |
10 |
| # Airlines in Social Media |
11 |
| Airline Pricing, Demand, and Output Determination |
12 |
| Air Cargo |
13 |
| Principles of Airline Scheduling |
14 |
| Fleet Planning: The Aircraft Selection Process |
15 |
| Airline Labor Relations |
16 |
| Airline Financing |
17 |
| Part Four – The International Scene |
|
| International Aviation |
18 |
| Weather |
|
